Wednesday, February 26, 2014

Loving My "Ride" on the Rack and Clutch Fashion Truck

This weekend I got to try something new to me: hop on a fashion truck.
Now food trucks you know about, but a fashion truck?   


There is only one fashion truck in St. Louis, Rack + Clutch.  
I had heard about it from a friend.  We were attending a clothing swap together and she floated the idea of setting up a Rack + Clutch event.  If we had enough people, perhaps it would drive to us.  I was intrigued. 

Buying food from Food Truck Friday is one of my favorite things, provided I beat the crowd, so it would stand to reason that I would like a mobile clothing store as well.


And I did.  I loved everything about it.  From the concept to the execution to my purchases, I was impressed.  The truck drives to different locations in the city, including outside large businesses and parks to get lunch hour customers.  (As I said, impressive and helpful idea!)

The truck is owned and operated by Emily Ponath.  She started Rack + Clutch in April of 2013.    Clearly, she is a smart business woman, and she couldn't have been more friendly. 

Friendliness is likely one of her survival skills.  You'd have to be friendly in such a small space.  
When the truck had more than 5 shoppers on board (This was a party after all!) it took a little negotiating and movement planning to not bump into people or wares.  But if you came in mentally prepared, that's not a problem; it's a logistical reality.
 

The amount of items and the layout was ingenious.  
There was a check out area, dressing room with enough space to not run into anything, racks of clothes, and 2 display cases of jewelry.  

As it happens, that day the truck's back rack was on sale.  Everything on it was 5 dollars.  The prices are generally fair (no single item over 100 dollars) but this was rock bottom low.  
I snapped up several dresses (I had a wedding to go to in a few hours and nothing planned to wear) and tried them on.

True to form, I had a difficult time choosing which frock to get, so I purchased all of them for about 16 dollars. 


This isn't completely representative of the pricing you'll experience on the truck when you go, so don't be misled.  Mine was a right time and right place experience.  I got to grab up some Winter items to make room for Spring's collection.

I would absolutely recommend following the Rack + Clutch truck on the website's calendar, Twitter, or Facebook.

Or, if you're looking for a fun get-together with girlfriends, get 15 buddies to commit and do what we did: schedule a private event. 

It's fun to see such a bright truck parked in your driveway!